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随着_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>房_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>地产增量_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>时_blank class=infotextkey>get=_blank class=infotextkey>代_blank class=infotextkey>get=_blank class=infotextkey>已成往事，_blank class=infotextkey>熟悉的“_blank class=infotextkey>开盘_blank class=infotextkey>get=_blank class=infotextkey>售罄”逐渐变得遥_blank class=infotextkey>不可及，对于希冀_blank class=infotextkey>get=_blank class=infotextkey>强化去化、_blank class=infotextkey>get=_blank class=infotextkey>提升_blank class=infotextkey>get=_blank class=infotextkey>回款的_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>开发_blank class=infotextkey>get=_blank class=infotextkey>商来说，_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>不得以越来越_blank class=infotextkey>get=_blank class=infotextkey>多的与_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>中介_blank class=infotextkey>get=_blank class=infotextkey>进行捆绑。
_blank class=infotextkey>不过，即便在_blank class=infotextkey>get=_blank class=infotextkey>市场_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>环境_blank class=infotextkey>不甚理想的_blank class=infotextkey>get=_blank class=infotextkey>背景_blank class=infotextkey>get=_blank class=infotextkey>下，_blank class=infotextkey>get=_blank class=infotextkey>使用_blank class=infotextkey>渠道也_blank class=infotextkey>get=_blank class=infotextkey>并非唯一的方法。“_blank class=infotextkey>get=_blank class=infotextkey>产品力和_blank class=infotextkey>get=_blank class=infotextkey>营销能力够_blank class=infotextkey>get=_blank class=infotextkey>强的话，_blank class=infotextkey>get=_blank class=infotextkey>其实_blank class=infotextkey>get=_blank class=infotextkey>可以_blank class=infotextkey>不_blank class=infotextkey>get=_blank class=infotextkey>需要依赖于_blank class=infotextkey>渠道。” 和硕_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>地产首席_blank class=infotextkey>get=_blank class=infotextkey>分析师郭毅对蓝鲸_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>房产_blank class=infotextkey>get=_blank class=infotextkey>表示，比如说像_blank class=infotextkey>get=_blank class=infotextkey>中海、融创这样的_blank class=infotextkey>get=_blank class=infotextkey>企业，_blank class=infotextkey>get=_blank class=infotextkey>其实都很_blank class=infotextkey>get=_blank class=infotextkey>少用到_blank class=infotextkey>get=_blank class=infotextkey>这个_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>第三方的_blank class=infotextkey>渠道，而更_blank class=infotextkey>get=_blank class=infotextkey>多的是_blank class=infotextkey>get=_blank class=infotextkey>通过自_blank class=infotextkey>get=_blank class=infotextkey>有的_blank class=infotextkey>渠道_blank class=infotextkey>get=_blank class=infotextkey>方式_blank class=infotextkey>get=_blank class=infotextkey>实现_blank class=infotextkey>get=_blank class=infotextkey>项目的去化。
事实_blank class=infotextkey>get=_blank class=infotextkey>上，传闻_blank class=infotextkey>get=_blank class=infotextkey>中被_blank class=infotextkey>收取_blank class=infotextkey>get=_blank class=infotextkey>高_blank class=infotextkey>渠道_blank class=infotextkey>get=_blank class=infotextkey>费用的_blank class=infotextkey>get=_blank class=infotextkey>城市与_blank class=infotextkey>get=_blank class=infotextkey>项目也_blank class=infotextkey>get=_blank class=infotextkey>存在自_blank class=infotextkey>get=_blank class=infotextkey>身的_blank class=infotextkey>原因。_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>业内_blank class=infotextkey>get=_blank class=infotextkey>人士对蓝鲸_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>房产_blank class=infotextkey>get=_blank class=infotextkey>表示，与_blank class=infotextkey>get=_blank class=infotextkey>传统_blank class=infotextkey>get=_blank class=infotextkey>代理相比，以贝壳找_blank class=infotextkey>get=_blank class=infotextkey>房为_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>代表的_blank class=infotextkey>get=_blank class=infotextkey>新势力_blank class=infotextkey>get=_blank class=infotextkey>有着较_blank class=infotextkey>get=_blank class=infotextkey>强的客源基础_blank class=infotextkey>以及执行力，而这也使得其在案场_blank class=infotextkey>获客表现更为_blank class=infotextkey>get=_blank class=infotextkey>突出。但_blank class=infotextkey>get=_blank class=infotextkey>同_blank class=infotextkey>时_blank class=infotextkey>get=_blank class=infotextkey>这类_blank class=infotextkey>get=_blank class=infotextkey>企业的_blank class=infotextkey>get=_blank class=infotextkey>影响力对_blank class=infotextkey>get=_blank class=infotextkey>市场_blank class=infotextkey>get=_blank class=infotextkey>覆盖_blank class=infotextkey>面也_blank class=infotextkey>get=_blank class=infotextkey>并非_blank class=infotextkey>get=_blank class=infotextkey>没_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>区域_blank class=infotextkey>get=_blank class=infotextkey>限制，而_blank class=infotextkey>真正_blank class=infotextkey>get=_blank class=infotextkey>出现_blank class=infotextkey>get=_blank class=infotextkey>高额_blank class=infotextkey>渠道_blank class=infotextkey>get=_blank class=infotextkey>费用的_blank class=infotextkey>get=_blank class=infotextkey>项目，本_blank class=infotextkey>get=_blank class=infotextkey>身可能也_blank class=infotextkey>get=_blank class=infotextkey>存在去化_blank class=infotextkey>困难的_blank class=infotextkey>get=_blank class=infotextkey>问题。
以_blank class=infotextkey>get=_blank class=infotextkey>天津为例，根据克而瑞_blank class=infotextkey>get=_blank class=infotextkey>数据，截至_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>今年_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>10月份_blank class=infotextkey>get=_blank class=infotextkey>天津_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>住宅_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>库存_blank class=infotextkey>共计_blank class=infotextkey>3887_blank class=infotextkey>get=_blank class=infotextkey>万_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>平方米，消化周期达到_blank class=infotextkey>3_blank class=infotextkey>get=_blank class=infotextkey>2.7个月，与热门_blank class=infotextkey>get=_blank class=infotextkey>城市_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>不到_blank class=infotextkey>get=_blank class=infotextkey>半年的消化周期形成鲜明反差。而受此_blank class=infotextkey>get=_blank class=infotextkey>影响，_blank class=infotextkey>get=_blank class=infotextkey>天津_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>10月1_blank class=infotextkey>get=_blank class=infotextkey>2个_blank class=infotextkey>get=_blank class=infotextkey>新_blank class=infotextkey>开盘_blank class=infotextkey>get=_blank class=infotextkey>项目，整_blank class=infotextkey>get=_blank class=infotextkey>体去化率也仅为4_blank class=infotextkey>get=_blank class=infotextkey>2%左右。
“从_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>开发_blank class=infotextkey>get=_blank class=infotextkey>商自_blank class=infotextkey>get=_blank class=infotextkey>身来讲，_blank class=infotextkey>如果本_blank class=infotextkey>get=_blank class=infotextkey>身_blank class=infotextkey>get=_blank class=infotextkey>能够_blank class=infotextkey>get=_blank class=infotextkey>提供_blank class=infotextkey>get=_blank class=infotextkey>好的_blank class=infotextkey>get=_blank class=infotextkey>产品、_blank class=infotextkey>get=_blank class=infotextkey>好的_blank class=infotextkey>get=_blank class=infotextkey>价格，_blank class=infotextkey>get=_blank class=infotextkey>同_blank class=infotextkey>时把_blank class=infotextkey>get=_blank class=infotextkey>营销_blank class=infotextkey>get=_blank class=infotextkey>上该做的_blank class=infotextkey>get=_blank class=infotextkey>一些_blank class=infotextkey>get=_blank class=infotextkey>常规_blank class=infotextkey>get=_blank class=infotextkey>一些动作做到位，在_blank class=infotextkey>get=_blank class=infotextkey>客户_blank class=infotextkey>渠道_blank class=infotextkey>get=_blank class=infotextkey>上_blank class=infotextkey>get=_blank class=infotextkey>能够提前_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>布局，这样用_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>开发_blank class=infotextkey>get=_blank class=infotextkey>商自_blank class=infotextkey>get=_blank class=infotextkey>有的_blank class=infotextkey>渠道_blank class=infotextkey>团队_blank class=infotextkey>get=_blank class=infotextkey>其实同样_blank class=infotextkey>get=_blank class=infotextkey>可以_blank class=infotextkey>get=_blank class=infotextkey>完成_blank class=infotextkey>get=_blank class=infotextkey>客户引_blank class=infotextkey>get=_blank class=infotextkey>流的_blank class=infotextkey>get=_blank class=infotextkey>工作。但反之，_blank class=infotextkey>如果说_blank class=infotextkey>get=_blank class=infotextkey>企业在某一_blank class=infotextkey>get=_blank class=infotextkey>方_blank class=infotextkey>面_blank class=infotextkey>get=_blank class=infotextkey>有所缺失，那在_blank class=infotextkey>get=_blank class=infotextkey>现在这样的_blank class=infotextkey>get=_blank class=infotextkey>一个相对_blank class=infotextkey>困难的_blank class=infotextkey>get=_blank class=infotextkey>市场_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>环境_blank class=infotextkey>get=_blank class=infotextkey>下，_blank class=infotextkey>get=_blank class=infotextkey>肯_blank class=infotextkey>定_blank class=infotextkey>不利于_blank class=infotextkey>get=_blank class=infotextkey>项目的_blank class=infotextkey>get=_blank class=infotextkey>销售。”
在郭毅_blank class=infotextkey>看来，与其斥责_blank class=infotextkey>渠道的_blank class=infotextkey>get=_blank class=infotextkey>高_blank class=infotextkey>get=_blank class=infotextkey>费用，昆山象屿_blank class=infotextkey>get=_blank class=infotextkey>珑庭，_blank class=infotextkey>不如先反思_blank class=infotextkey>get=_blank class=infotextkey>一_blank class=infotextkey>get=_blank class=infotextkey>下_blank class=infotextkey>get=_blank class=infotextkey>自己在_blank class=infotextkey>get=_blank class=infotextkey>产品_blank class=infotextkey>get=_blank class=infotextkey>营销_blank class=infotextkey>get=_blank class=infotextkey>环节和_blank class=infotextkey>get=_blank class=infotextkey>价格_blank class=infotextkey>get=_blank class=infotextkey>策略的制_blank class=infotextkey>定是否_blank class=infotextkey>get=_blank class=infotextkey>存在_blank class=infotextkey>get=_blank class=infotextkey>可以优化和_blank class=infotextkey>get=_blank class=infotextkey>提升的可能。她进一步_blank class=infotextkey>get=_blank class=infotextkey>表示：“将_blank class=infotextkey>渠道当成_blank class=infotextkey>get=_blank class=infotextkey>一个对_blank class=infotextkey>get=_blank class=infotextkey>自己的_blank class=infotextkey>get=_blank class=infotextkey>这个_blank class=infotextkey>get=_blank class=infotextkey>营销能力的_blank class=infotextkey>get=_blank class=infotextkey>一种激励的_blank class=infotextkey>get=_blank class=infotextkey>方式，_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>不要盲目_blank class=infotextkey>get=_blank class=infotextkey>地或者一味的去指责_blank class=infotextkey>渠道，_blank class=infotextkey>真正去从_blank class=infotextkey>get=_blank class=infotextkey>客户的角度_blank class=infotextkey>get=_blank class=infotextkey>上去_blank class=infotextkey>get=_blank class=infotextkey>出发，去_blank class=infotextkey>get=_blank class=infotextkey>考虑自_blank class=infotextkey>get=_blank class=infotextkey>身的各_blank class=infotextkey>get=_blank class=infotextkey>方_blank class=infotextkey>面能力_blank class=infotextkey>get=_blank class=infotextkey>如何_blank class=infotextkey>get=_blank class=infotextkey>提升，可能_blank class=infotextkey>get=_blank class=infotextkey>会比依赖_blank class=infotextkey>渠道取得更_blank class=infotextkey>get=_blank class=infotextkey>好的_blank class=infotextkey>get=_blank class=infotextkey>一个_blank class=infotextkey>get=_blank class=infotextkey>市场的_blank class=infotextkey>成效。”
_blank class=infotextkey>get=_blank class=infotextkey>无论是对_blank class=infotextkey>渠道似_blank class=infotextkey>get=_blank class=infotextkey>有怨气_blank class=infotextkey>get=_blank class=infotextkey>又难割舍的_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>开发_blank class=infotextkey>get=_blank class=infotextkey>商，_blank class=infotextkey>get=_blank class=infotextkey>还是开始抱团取暖的_blank class=infotextkey>get=_blank class=infotextkey>代理巨_blank class=infotextkey>get=_blank class=infotextkey>头，无疑都寄希望于_blank class=infotextkey>get=_blank class=infotextkey>改变自_blank class=infotextkey>get=_blank class=infotextkey>身以适应_blank class=infotextkey>get=_blank class=infotextkey>新的_blank class=infotextkey>get=_blank class=infotextkey>市场_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>环境，而_blank class=infotextkey>get=_blank class=infotextkey>行业的_blank class=infotextkey>竞争_blank class=infotextkey>get=_blank class=infotextkey>格局还将_blank class=infotextkey>get=_blank class=infotextkey>发生_blank class=infotextkey>get=_blank class=infotextkey>怎样的_blank class=infotextkey>get=_blank class=infotextkey>改变？_blank class=infotextkey>get=_blank class=infotextkey>下半场见分晓。
